Climate + Nature Connection (working title)

ecoAmerica, in partnership with the Association of Zoos and Aquariums (AZA), has developed an innovative marketing program to engage zoo and aquarium visitors in climate solutions. The program will elevate the leadership of, and green the 221 AZA member institutions through an institutional commitment to reduce their impact on the envrionment. Zoos and aquariums are poised to be highly influential forces in engaging mainstream Americans to solve climate change. These institutions enjoy over 180 million annual visitors who come to learn and also trust these places to be unbiased conservation messengers. The program, launching in September 2010, is planned as a five-year initiative. It will educate zoo and aquarium visitors about the efforts to mitigate the impact of climate change on wildlife and habitats globally, regionally and locally, including what they can do in their own lives to be part of the solution.