Challenge

2100.. 2050.. 2030.. 2012  
The deadline is moving ever closer. Our ecosystems, our climate, and everything that depends on them are at a tipping point. Our economy and national security now strongly reflect the imbalances in our natural world. We have the technology and the opportunity to create a prosperous, secure, healthy future for America.  However, we lack adequate leadership and public support. 

If we want Americans to change their priorities, we need to change ours. We need to make people a priority in order to affect public policy change. We need to connect nature with their core values and daily priorities. We need to start with people, and focus on opportunities and benefits instead of costs and consequences. Only then will we build the public support necessary to provide business and government the confidence they need to take bold steps to fight climate change.